Personal Branding Archives - Abby Locke

Personal Branding

April 15, 2022

Fast Track Your Career with Personal Branding

Understanding the Importance of Personal Branding Your personal brand helps you to: 1. Prosper as a free agent. Your personal brand is your reputation and it’s the way others see you. If you’re like most […]
April 6, 2022

Making a Positive Impression Over Video

When the pandemic took hold in 2020, video conferencing became the go-to tool for many businesses. Video provided a way for team members to stay connected regardless of where they were in the world. At […]
November 18, 2017

Really Want That Job? Don’t Tell Them You’re Qualified

I had the pleasure of working with a new client today and as we went through the personal branding strategy session, I challenged her with this question: “If an employer has several candidates who are […]
July 27, 2017

5 Benefits of Personal Branding

Personal branding is about honing your skills, narrowing your focus, and getting clear on what you’re passionate about so that you have consistent career marketing messages and brand communications. Branding is not just about you […]
December 16, 2016

Your Career Stories are Missing You

Stop making light of your career achievements and take credit for what you have done “Oh, it was not a big deal” “That feels so natural for me, I didn’t have to think about it” […]
October 6, 2016

7 Strategies to Get Your Resume Noticed

If your job search strategy keeps running into a brick wall or you keep getting calls for lower paying positions, it may be time to re-think your executive resume strategy. One key reminder is that […]
October 3, 2016

Are Great Leaders Born That Way?

Maybe you are at a crossroad in your career and wondering if you are cut out for leadership roles. We all secretly wonder inside if we can be a great leader, but is it something […]
June 20, 2016

What’s Your Brand Story?

Who doesn’t love a great story? From what we see on TV, read in books and magazines and observe in movies, the storytelling theme to make an impact, drive change or motivate action comes through […]
April 20, 2016

12 Must-Haves for Your Consultant Bio

You are out there doing the right thing. You’re talking to prospective clients, expanding your network and making great connections with key decision makers. That’s great and I commend you for that…but what happens after […]