As an executive resume writer, coach and personal brand strategist, I’ve seen thousands of resumes ranging from very qualified and capable candidates all over the nation.
These candidates span from every industry and from mid-career professionals to C-level corporate executives.
Through the eyes of recruiters and hiring managers, I try. to get a sense of who the candidates are and how they are wired.
Research has shown that a typical hiring manager or recruiter will only look at a resume for approximately 15 seconds so bearing that in mind, I perform this resume critique under three basic guidelines.
If you want to be noticed and receive the proper consideration, following these suggestions will help improve your chances of landing an interview.
Incorporate Your Personal Brand
This is your professional identity and perhaps the most important element that most resumes fail to develop.
You can establish your brand and increase your marketing collateral by ensuring that your resume is concise, clearly identifying your professional traits.
Furthermore, demonstrate how you fit into the position and the company corporate culture in a captivating, persuasive way.
Make sure that is flows, is easy to read and is packed with rich, relevant content and career accomplishments that scream “HIRE ME!
Include a Compelling Intro
Whatever you do, do not copy someone else’s objective statements.
Really, don’t include objective statements at all because they tend to focus on your needs and not the employer’s needs.
Make your executive resume profile unique and speak directly to the business challenges you solve for companies. Basically, if you speak their language, they will speak your language.
Always tailor your executive resume and profile to fit the targeted positions, one size does not fit all.
Add Your Differentiating Value
How will you add value to the position and more specifically the company?
This is the first question hiring managers or recruiters look to answer when reviewing a candidate’s resume.
It’s always easiest to demonstrate your value by quantifying results, but you can use testimonials, awards and other professional accolades to help market your promise of value.
For example, you can clearly describe how you helped a company to increase revenue, lower cost or raise productivity.
Don’t be afraid to use numbers (dollars, percentages, data) even if they are approximations.
Bring It All Together
Maximizing your personal brand will help identify and articulate your professional skills to the decision makers, and show the immediate value and benefit that you bring to the company.
Differentiate yourself will give you a competitive advantage so revise your profile to create a powerful effective 15 second pitch.
Finally, quantify your success and show decision makers how you can contribute to the company’s bottom-line.
If you take the initiative to embrace these three essential elements in defining your resume, you will recognize greater results in your search efforts.