Optimize Your LinkedIn Profile to Match Your Career Goals

Almost 95% of recruiters use LinkedIn to search for candidates, but most job seekers are overlooking this valuable opportunity.

If you’re like many professionals, you probably created a profile and occasionally go back to add more connections.

However, there is so much more you can do with this platform to advance your career.

Be strategic with using visuals and unique content:

1. Edit your headline.

Start by writing a specific headline.

Tell employers what value you add and make them want to learn more. Keep your audience in mind and avoid technical terms that may be unfamiliar to them.

2. Update your summary.

Your summary is where you can add more details and showcase your achievements.

Provide statistics to describe your impact and add multimedia attachments like videos and work samples to help you stand out.

3. Choose your photo.

Pick an image that looks professional and clear, focuses on your face and uses flattering natural light.

4. Add keywords and relevant language.

Help recruiters and automated search tools to find you.

Browse through job descriptions and resumes for popular keywords in your field and include them in your profile, the headline and summary.

5. Customize your URL.

LinkedIn gives your profile a URL, but you can change it to something that is easier to read and more memorable.

If your name is already taken, use a slight variation with your middle initial or hometown.

6. Make it simple for recruiters to find you.

Is your profile visible to recruiters?

Go into your privacy settings to be sure that you’ve opted to them know you are job searching and want to hear from them.

7. Be consistent.

Your resume is usually written for a specific audience and industry, make sure there is consistency in the LinkedIn content.

You don’t have to do a “copy-and-paste”, but don’t come across as two completely different persons either.

Be intentional about leveraging your LinkedIn Profile:

1. Gather recommendations and endorsements.

Recruiters want to know what others say about you, so ask former employers and other contacts for recommendations.

Use your endorsements to advertise skills that are in high demand.

2. Write and publish.

Share your knowledge and insights on the LinkedIn publishing platform. Develop a content strategy and use a calendar that will remind you to publish regularly.

3. Join groups.

Look for groups in your subject area and participate actively. Post articles and answer questions and resist the temptation to over-promote yourself.

4. Monitor your connections.

Stay on the lookout for valuable connections to add to your network. Send them personal invitations that will make a positive impression.

5. Encourage others.

Think of LinkedIn as a community where you can exchange ideas and support. Comment on posts from other users and share them with your own connections.

6. Be discreet.

While you’re working to raise your visibility, be mindful of your actions if you are connected to your boss or coworkers.

Use the privacy settings to control what information you want to make public.

When was the last time you updated your LinkedIn profile?