Consultant Branding & Marketing Archives - Abby Locke

Consultant Branding & Marketing

July 27, 2017

5 Benefits of Personal Branding

Personal branding is about honing your skills, narrowing your focus, and getting clear on what you’re passionate about so that you have consistent career marketing messages and brand communications. Branding is not just about you […]
July 11, 2016

Woman Leader to Woman Entrepreneur – What Does It Take?

I often speak to professional women who are tired of bumping their heads against the proverbial glass ceilings in their profession and want to step into entrepreneurship. Reality is that 68% of new businesses are […]
May 31, 2016

Discounting Your Fees Hurts Your Business Brand

We have all been there before. Yes, even with the best consultant, coach or solopreneur—probably more than once. You have a great sales conversation with an excited prospect, only to hear, “That sounds great, but […]
May 26, 2016

Thinking of a Second Act Career? Try Consulting

Are you looking for a second career after retirement? Do you want to have better control over your time, earning potential even after you leave your 9-to-5? But what is it really like working for […]
May 18, 2016

Shifting from Employee to Entrepreneur

I accepted a long time ago that the entrepreneur path is my destiny. There is a big part of me that likes the flexibility, freedom and creative expression that comes through working for yourself. If […]
April 26, 2016

Keeping Clients Engaged Through Email Marketing

If you want to be successful in your consulting business, remember that people buy from who they like and who they trust…getting prospects and clients to trust you comes through effective relationships. Rarely is anyone […]
April 20, 2016

12 Must-Haves for Your Consultant Bio

You are out there doing the right thing. You’re talking to prospective clients, expanding your network and making great connections with key decision makers. That’s great and I commend you for that…but what happens after […]
April 18, 2016

8 Ways to Be Successful in Consulting World

While starting your own business can be relatively easy, but it’s a lot harder to stay committed and optimistic when things get challenging. Staying the course, having a positive mindset and pressing through the obstacles […]
April 13, 2016

Overnight Consultant: Taking the Entrepreneur’s Leap

Well, now that I got your attention, let’s be real. Becoming a successful consultant does not happen overnight, but what if you had to get up and running very quickly? How would you raise your […]
Discovery Call