I immediately noticed one of my Twitter followers had re-branded his business and his profile.
While I was very impressed with his new look and vision, I was also very confused. You see in the past two years that I have known him, this is the fifth (yes, I said fifth) time, he had re-branded his consulting business.
Every time he did it, it was outstanding, very appealing, seemingly authentic and genuine, but five times? That’s taking personal branding to places, it shouldn’t go. Let me ask you this
We all have been there – in today’s fast-paced, evolving marketplace, you should adapt to change, but within reason. You see online personal branding and social media has become critical parts of executive career management.
However you cannot effectively market yourself under two or more different personal brands unless you have a split personality.
Well, don’t get nervous about your plans for changing careers or moving in a new direction, just remember be crystal clear about who you are, what your value proposition is, and how companies benefit from your expertise.
You have to communicate a consistent message and highlight the same personal brand proposition, time and time again.
Let me know what you uncover, even you will be pleasantly surprised:)