4 Steps to Writing a Great Cover Letter

They say you never get a second chance to make a first impression.

Whether it’s a letter that accompanies your direct job application, is used for networking or is for introductions to an executive recruiter, it is a critical part of your brand presentation and career marketing.

When properly written, a cover letter serves as a personal introduction and the tricky part is to make an impact with rehashing your resume.

A well-written cover letter or marketing letter should highlight your personality, qualifications, achievements, and more importantly, enthusiasm.

Avoid creating a cover letter more than 3-4 paragraphs and honestly, you can still write an effective letter that is shorter than that. So here’s how you go from “who is this?” to “let me call him/her” in just a few words.

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(Photo credit: Roger Bakker)